There are many great things about paper ribbon. For starters, the detailing is so cute (look at those tiny hearts!). Other reasons? It lay flats, is flexible, yet sturdy, and it is far easier to glue or tape together than traditional ribbon. This last part is my favourite reason because sometimes you need to tape the ends of ribbon together and fabric ribbon can be too slippery.
Don't get me wrong - I think this is pretty, but traditional ribbon will always hold a bigger place in my ribbon-loving heart.
PS: This raspberry sorbet hued ribbon is making me crave, well, raspberry sorbet.